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Strategic Marketing Manager

Medtronic
New Haven, CT 06532
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Strategic Marketing Manager

Location:

New Haven, Connecticut, United States

Requisition #:

19000D6S

Post Date:

Dec 18, 2019


**Strategic Marketing Manager**


**New Haven, CT**


**Careers That Change Lives**


The Strategic Marketing Manager is responsible for supporting and leading strategy and marketing initiatives for a $420 million Specialty business within Surgical Innovations. This critical role supports initiatives that expand beyond current focus areas to identify and execute on new organic and inorganic growth opportunities across the patient continuum of care.


**SURGICAL INNOVATIONS** sets the standard for Minimally Invasive Surgery (MIS) by creating innovative surgical products and services that focus on obesity and diseases and conditions of the gastrointestinal tract, lung, abdominal wall, pelvic region, and the head and neck.


**A Day in the Life**


**New Opportunity Assessment** Lead and/or support evaluation of strategic and financial attractiveness of growth opportunities, including disruptive technologies, minimally invasive/robotic surgery solutions and advanced therapies/products to improve patient outcomes.


Conduct in-depth assessment of new markets and emerging technologies / therapies to recommend the best entry strategy for Medtronic


Develop and present business cases to justify investment in the new opportunities


**Business Development Assessment** - Collaborate with Functional and Regional partners (Business Development, Regional Marketing, RD, Medical/Clinical/Regulatory Affairs, Finance) to evaluate potential targets


Lead market assessment and business case development


Ensure team alignment on strategic rationale, commercial strategy, financial valuation


Support team in due diligence and pitch to leadership


**New Product/Solution Development** - Collaborate with Functional and Regional partners to advance new product/solution opportunities from ideation to active product development


Represent marketing on cross-functional new product development teams to define project scope and prioritize / validate customer needs


Lead development of go-to-market strategy, value proposition and key claims


Develop and update financials, and ensure team alignment with key assumptions


**Customer Insight Generation** Partner with internal team and external partners to conduct research on customer needs and new opportunities, and present recommendations to team


Generate deep and actionable customer insight by executing primary and secondary research, visiting surgeons / customers, participating in advisory board discussions, attending society meetings and engaging Regional partners


Represent voice of the customer in team discussions to guide trade-offs and decisions


**Strategic/Financial Analysis** Collaborate as needed with functional partners to support strategic planning and portfolio optimization projects


Own market and financial analytics, including market models, financial proforma, project valuation


Synthesize and present recommendations to drive fact-based decision-making


**Must Have: Minimum Requirements**


**To be considered for this role, please ensure the minimum requirements are evident on your resume.**


+ Bachelors Degree and 4+ years experience OR Advanced Degree and 2+ years experience.


**Nice to Have**


+ MBA strongly preferred

+ 2-5 Years experience in upstream marketing, strategy and product management

+ Proven track record of driving results with strategy development and execution

+ Global commercialization/product launch experience is beneficial

+ Excellent analytical, problem-solving and critical thinking skills

+ Hands-on experience with complex market and financial analysis

+ Adept at leading, influencing and communicating with diverse x-functional teams

+ Self-starter, results driven, competent managing multiple priorities simultaneously

+ Excellent English reading, writing, presentation skills

+ Other Skills Excel and PowerPoint


**About Medtronic**


Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.


We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.


**Physical Job Requirements**


The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.


The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


**Requires estimated 25% travel, including domestic international**


**EEO**


It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

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Posted: 2019-08-01 Expires: 2020-01-27
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New Haven, CT 06532

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