Sr. Director, Global Consumer Marketing, Diabetes

Location:

Northridge, California, United States

Requisition #:

20000MHC

Post Date:

Dec 18, 2020


**Senior Director, Global Consumer Marketing, Diabetes**


**Careers That Change Lives**

The Senior Director of Global Consumer Marketing will lead a team to develop broad campaign strategies and positive brand sentiment for Medtronic Diabetes. This individual will be responsible for global coordination of social media strategy, digital marketing, and consumer campaigns for patients and providers. They will have strong people leadership skills and drive execution with a team of direct reports, partnering closely with Global Communications, Regional Leadership, and Global Marketing. This leader will also possess a global mindset to achieve alignment between the geographies and the strategic business unit.

This role will report to the Vice President of Global Customer Engagement Retention and be a vocal leader within the Customer Experience organization.


**A Day in the Life**


Develop comprehensive consumer campaign strategy to drive customer awareness and achieve revenue targets.

Partner with Global Communications and Marketing Operations to develop branding strategy for improved customer loyalty and satisfaction.

Develop annual and quarterly consumer marketing plans, to include social media and digital strategies tied to growth targets.

Drive global consumer campaign messaging, partner with with regions to tailor and execute.

Lead and manage Patient Ambassador relations

Collaborate on creative digital needs with regional marketing, serve as primary digital resource for US.

Determine KPIs and operating mechanisms to track campaign success and ongoing needs.


Responsibilities may include the following and other duties may be assigned.

Directs the development of company market requirements for specific product(s) or product line(s).

Leads and coordinates product planning, product launches, product management, market development and market

research activities.

Interacts directly with product managers to identify new marketing opportunities.

Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and

managing projects to completion.

Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products

from idea to market place.

Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.

Responsibilities may also include: coordinating trade show activities, website development, developing future ecommerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future

marketing promotions.


**Must Have: Minimum Requirements**


Bachelors degree required

Minimum of 15 years of relevant experience with 10+ years of managerial experience , or Advanced Degree with a

minimum 13 years prior relevant experience, minimum of 10 years of managerial experience


**Nice to Have:**


MBA and healthcare experience

Experience leading global marketing and social media teams

Proven track record creating and leading large consumber brand campaigns

Examples of annual and quarterly marketing plans with execution milestones

Ability to partner with and influence stakeholders across the matrix


**About Medtronic**


Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.


We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.


**Physical Job Requirements**


The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.