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Service Marketing Product Specialist

Carlsbad, CA 92008
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Service Marketing Product Specialist


Carlsbad, California, United States

Requisition #:


Post Date:

Jan 05, 2021

**Careers that Change Lives**

Our Medical Surgical Portfolio enables earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive solutions.

The role of marketing has never been more central to the growth for Medtronic. We value marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messagingexpertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliveris vital to the growth of our new technologies and services. We strive for an integrated, seamless experienceto meet our customer expectations and demands.

**A Day in the Life**

**The Service Marketing Product Specialist** willreport to and work closely with the Director of Commercial Service in defining and driving the functional business plan and PL, along with the Commercial Service Strategy. This position has the responsibility to identify, develop and expand the US ventilation and patient monitoring services market by working in collaboration with sales teams, and will increase services market penetration by promoting new and established programs to internal and external customers. In addition, this position will work directly with customers (internal and external) to capture needs and trends and translate those to actionable tactics. This person will also be responsible for developing and implementing metrics and trend analysis to ensure Service goals are achieved.

Responsibilities may include the following and other duties may be assigned.

Work with Director Commercial Service and Product Marketing team to develop the Commercial Service Business Strategy

Identify and evaluate market trends, business opportunities, and value creators for our existing service product offerings as well as new break-through offerings to grow the service business

Gather and analyze customer needs/ input and translate them into service product offerings with relevant positioning and value propositions (via market research activities, analysis, and on-going communication with key customers)

Supervise and routinely inspect service pricing and margin levels to ensure they meet or exceed business goals

Cross functionally collaborate, as it relates to Service product and program management, with the global marketing, sales, manufacturing, logistics, regulatory and quality to assess and evaluate business opportunities

Ensure collaboration with other Marketing functions and RD to align and coordinate on new product plans

Develop product line metrics and analytics to track the success of service product/portfolio activities

Facilitate the distribution of Field Service and marketing collateral and assets; provide vital information, messaging and competitive information to the Global Sales and Field Service teams

Collaborates with sales and service training to ensure that the US sales and Service organizations are properly trained and engaged to deliver against the marketing plan:

+ Provide needed content to the sales training team to deliver appropriate content for service products and sales applications

+ Provide product updates and information to the US Sales organization

Lead end-of-life (EOL) and end-of-service (EOS) strategy for field replacement unit (FRU) parts

Represent the service function as the core team lead for remote service product development to ensure product requirements are represented and addressed accordingly

Develop, manage and track commercialization execution related expenses

Communicate budget status to Director of Commercial Service

Service Program portfolio management

Keeps abreast of key market drivers, trends and changes in the competitive landscape and works proactively to keep Medtronic ahead of the curve on key trends

Travel requirement: 25%

**Must Have: Minimum Requirements**

BS /BA Degree

Minimum of 2+ years of marketing experience

**Nice to Have**

+ Sales experience

+ Service marketing experience in the medical device industry

+ Thorough understanding of executional aspects of marketing- Advertising and promotion program management, packaging, product positioning and pricing

+ High degree of customer focus

+ Working understanding of financial documents- Income statements, expense budgeting, financial decision-making methods

+ Excellent communication skills both oral and written

+ Strong organization skills and able to effectively prioritize daily work demands

+ Responsive, confident problem solver

+ Willingness to work in a team environment including working with field Sales Professionals with a high sense of urgency

+ Working knowledge of manufacturing process, planning and logistics

+ Experience working in SAP and Salesforce

**About Medtronic**

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


Posted: 2021-01-07 Expires: 2021-03-15
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