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Senior Social Media Specialist - Diabetes

Northridge, CA 91325
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Senior Social Media Specialist - Diabetes


Northridge, California, United States

Requisition #:


Post Date:

Jan 03, 2021

**Careers that Change Lives**

The **Senior Social Media Specialist** develops, optimizes and manages paid social media campaigns to maximize impact and effectiveness. This position is within the Consumer Marketing team and will report directly to the Global Director of Digital for Medtronic Diabetes. The Senior Social Media Specialist should possess a deep understanding of social media channels including deployment of platforms, tools, applications necessary to measure performance and adjusting programs to meet business objectives.

The Medtronic Diabetes Business serves the needs of those with type 1 diabetes and those who use intensive insulin regimens with type 2 diabetes. This is our history and our heritage, and where we have offered a comprehensive approach to improve outcomes and care. We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

This role is based in Northridge, CA.

**A Day in the Life**

+ Create comprehensive integrated social media campaigns.

+ Identify ways to maximize and leverage social advertising in advertising, media relations, digital, direct, experiential and other forms of marketing

+ Collaborate with team members and outside agencies to implement campaigns

+ Utilize appropriate analytics and tracking services to monitor and optimize performance, including brand affinity and lead generation.

+ Increase the social media advertising acumen of leadership and staff by developing and implementing training curriculum

+ Provide regular reports and updates on emerging trends for staff and departments

+ Identify new/emerging social platforms that serve the goals of the organization

+ Assists in developing and managing annual social advertising budget, authorizes expenditures and tracks project costs to control expenses

**Must Have: Minimum Requirements**

+ Bachelors degree required

+ Minimum of 4 years of relevant experience in directly managing digital initiatives, or advanced degree with a minimum of 2 years of experience

**Nice to Have**

+ Experience in weaving digital into traditional/omnichannel marketing programs

+ Experience in strategic program planning and implementation. In-depth knowledge of digital trends and emerging platforms and ability/knowledge to stay ahead of the curve

+ Experience in planning marketing strategies and initiatives in conjunction with overall organizational strategies and objectives

+ Ability to motivate teams to produce quality results within tight timeframes and simultaneously manages several services projects

+ Experience with marketing automation, CRM, and advertising applications

+ Strong grasp of various analytics platforms, with the ability to source and summarize applicable data

+ Experienced in a fast-paced environment

+ Team player with a positive attitude and ability to work cross-functionally in a large matrix organization

**About Medtronic**

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.

**Physical Job Requirements**

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

+ While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers.

Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


Posted: 2021-01-05 Expires: 2021-02-12
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Senior Social Media Specialist - Diabetes

Northridge, CA 91325

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