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6 days old

Digital Marketing Specialist LATAM - Patient Marketing Services and Solutions (RTG) - So Paulo

Medtronic
So Paulo
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Digital Marketing Specialist LATAM - Patient Marketing Services and Solutions (RTG) - So Paulo

Location:

So Paulo, So Paulo, Brazil

Requisition #:

20000E4Y

Post Date:

6 days ago


**Careers that Change Lives**


POSITION DESCRIPTION


The Digital Marketing Specialist will take on a key marketing role on the Patient Marketing Service and Solutions team in Medtronic Latin America with a focus in Brazil reporting to the Patient Marketing Service and Solutions Manager. The Digital Marketing Specialist will own content development, content management, and content deployment. The position works cross-functionally in LatAm to plan, develop, execute, manage, and report on the effectiveness of the Medtronic digital strategy including email marketing campaigns, social media (Facebook, Instagram, YouTube, Blog), social advertising, and patient-to-patient initiatives. The Digital Marketing Specialist will be a pivotal player on a dynamic, ambitious team and will be responsible, for raising patient awareness, drive marketing lead volume and quality as we expand the business and patient focus in Latin America. The Digital Marketing Specialist will contribute to the Patient Marketing Service and Solutions teams goal of expanding the direct-to-patient programs and implement innovative ways to engage customers while ensuring Medtronic patients have the best experience.


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POSITION RESPONSIBILITIES

Create a Digital Presence of the RTG Business through development of content generation for Social Media (Facebook, Blog, Youtube, etc.)

Plan, execute and manage the social platforms and assure constant content updates.

Oversee, develop, write, and optimize content for email campaigns and websites.

Function as community manager for social media properties and patient ambassador groups.

Write and optimize call scripts for call-center lead nurturing program.

Act as digital journalist to publish mission-oriented patient and physician stories.

Direct patient and physician video shoots for publication on Youtube.

Lead Facebook Live and Webinar filming and production.

Report KPIs for digital patient marketing initiatives including social media, social advertising, email, and patient ambassador programs.

Research industry news, social media marketing trends and competitor social media pages to report on anything of interest.

Research and identify digital platforms where discussion about therapy takes place and identify best collaboration

Works on the planning and implementation of projects that support the marketing function.

Collaborate with LatAm Communications, Legal, Regulatory, Therapy Managers, and Sales Teams in the planning and execution of all digital content development and changes, social advertising, email, and social media.

Adhere to the Medtronic Core Behaviors of Customer Focus, Candor, Trust and Respect, Courage, Accountability, and Passion to Win.


EDUCATION REQUIRED


Bachelors degree in Marketing, Business, Communications, or related field and experience, Or Masters degree in Marketing, Business, Communications or related field.


YEARS OF EXPERIENCE REQUIRED

2 or more years of work experience


KNOWLEDGE REQUIRED

Strong digital copywriting, content marketing, and verbal communication skills.

Design, web design and programming skills

Experience developing and implementing digital marketing campaigns

Bi Lingual - English / Portuguese

Exceptional project management skills. Ability to prioritize, multitask, and focus.

Demonstrable experience in managing content calendar for email marketing campaigns and social media.

Proficient in Microsoft Office applications including Word, Excel, and PowerPoint

Solid software proficiency in: MS Office, including PowerPoint, Excel and Word

Understanding of LatAms Healthcare sales and reimbursement market

Ability to:

o Anticipate and meet deadlines

o Attention to detail

o Ability to be discreet and to retain confidential information

Must be customer service oriented with strong interpersonal skills

Excellent presentations skills.


PREFERRED QUALIFICATIONS

Experience in the healthcare field in medical device, pharmaceuticals, hospitals, clinics, healthcare consulting or health insurance.

Experience with Private Health Information (PHI) or HIPAA.

Knowledge of Adobe Social or Eloqua

Knowledge of Spanish. Prior work/life experience in Latin America.


**About Medtronic**


Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.


We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.


Physical Job Requirements


The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

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Posted: 2020-09-15 Expires: 2020-10-19
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Digital Marketing Specialist LATAM - Patient Marketing Services and Solutions (RTG) - So Paulo

Medtronic
So Paulo

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