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Digital Marketing Analyst - Diabetes

Northridge, CA 91325
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Digital Marketing Analyst - Diabetes


Northridge, California, United States

Requisition #:


Post Date:

Jan 03, 2021

**Careers that Change Lives**

The Digital Marketing Analyst will provide insights and report on findings via data visualizations, custom reporting, dashboards, and stories derived from various sources related to digital and social channels for the Diabetes Consumer Marketing team. This position is within the Consumer Marketing team and will report directly to the Global Director of Digital.

Examining campaign performance, market trends, competitors, potential and existing customers, you will help to foster a data driven environment through the creation of models and analysis that drive insight. This individual will coordinate with staff throughout the organization and external agencies to collect, retrieve, cleanse, and organize data.

The **Medtronic Diabetes Business** serves the needs of those with type 1 diabetes and those who use intensive insulin regimens with type 2 diabetes. This is our history and our heritage, and where we have offered a comprehensive approach to improve outcomes and care. We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

This position is based in Northridge, CA.

**A Day in the Life**

+ Gathering, analyzing, and summarizing data.

+ Identifying and monitoring trends.

+ Developing data-driven strategies to improve engagement, satisfaction, growth, and retention.

+ Developing measurement plans to determine end-to-end success and value delivery for marketing campaigns.

+ Reporting findings and opportunities to the entire team and leadership.

+ Analyzing and documenting business report requirements / specifications.

+ Designing the conceptual, logical, and physical data models necessary to support the analytic data requirements

+ Identify and understand the architecture of multiple sources of data.

**Must Have: Minimum Requirements**

+ Bachelors degree

+ 2+ years relevant experience in data analytics or similar or advanced degree with applicable focus (i.e. data science, analytics, statistics) with 0 years of experience

**Nice to Have**

+ Understanding of systems/tools to report and measure marketing contribution.

+ Proven ability to instrument and deliver dashboards to track marketing effectiveness, efficiency, and contribution.

+ Skills to deliver dashboards and insights for different types of audiences (executives vs. practitioners).

+ Experience driving organizational alignment for marketing metrics to support data-driven marketing strategy, planning, and budget workstreams.

+ Has implemented training and enablement models to improve adoption.

+ Good understanding of the traditional challenge areas for marketing measurement and has the experience to solve them.

+ Ability to analyze complex information, advanced excel skills, and experience with reporting and analytics for data sets across multiple applications.

+ Record of contribution for design, development, documentation, and deployment of master data models and systems.

+ Team player with a positive attitude and ability to work cross-functionally in a large matrix organization

**About Medtronic**

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.

**Physical Job Requirements**

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

+ While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers.

Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


Posted: 2021-01-05 Expires: 2021-02-12
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Digital Marketing Analyst - Diabetes

Northridge, CA 91325

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