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Customer Marketing Manager Diabetes EMEA (maternity leave cover)

Madrid, IA 50156
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Customer Marketing Manager Diabetes EMEA (maternity leave cover)


Madrid, Madrid, Spain

Requisition #:


Post Date:

Sep 09, 2021

**Careers that Change Lives**

The position of the Customer Acquisition Marketing Program Manager Diabetes EMEA (m/w/d) is designed to drive the accelerated growth of the Diabetes Business increasing the conversion opportunities of people with Diabetes to Medtronic therapies. The main purpose of this role is to define, establish and execute the Diabetes EMEA Customer acquisition marketing strategy and tactical plans focusing on conversion of people living with T1 Diabetes to any of the MDT Diabetes product and services portfolio in order to best contribute to the achievement of the annual business objectives, working closely with the SFE team to drive proper execution through the salesforce channel.

He/she drives the implementation of a well articulated consumer approach to our patient marketing, ensuring consumer industry best practices are properly applied throughout the patient acquisition process, from market research and portfolio positioning to healthy brand development and effective use of multi-channel campaigns.

This role leads all Patient marketing activity to non MDT customers, highly focused on developing a strong consumer communication plan to amplify the mind share of Medtronic Diabetes solutions in the relevant public audience, establishing a solid and modern multichannel communication platform and content to be rolled out throughout EMEA and within the Global framework.

He/she will collaborate closely with the Digital CoE, Patient Exeprience team, HCP Marketing, Market Access and Commercial Development VBHC and the Business Leaders on EMEA as well as Business and Marketing leaders on cluster/country level. The incumbent reports directly to the Senior Director Marketing Strategy Diabetes Group EMEA.

**Customer Acquisition Marketing**

Leads the Diabetes Patient Acquisition Marketing towards innovative, upskilled and more consumer oriented and customer centric Marketing excellence

Develops and owns the strategy of the Patient customer acquisition and leads the development of the campaigns, toolkits and tactics to support it to meet organizational objectives

Accountable to drive Medtronic Diabetes brand awareness ensuring sentiment and customer perception develops tangibly to facilitate acquisition of new patients

Develops and leads the Patient Acquisition Marketing plan targeting substantial market share increases, including target definition and key insights, portfolio-level and product-level messaging and substantiating proof points, pricing strategy and competitive strengths, weaknesses and strategy, channel needs, where necessary unit volume and revenue forecasts with the respective BU Leader. This plan will be dynamic, evolving as customer insight, competitor activity, and market dynamics warrant

Acts as the customer SME for Patient customer acquisition, developing business area knowledge for projects including direct-to-patient programs

Acts as key contact with internal/external agency partners for patient acquisition related communications owning the direction on key deliverables

Leads EMEA Patient Market and Customer Insights in the area of acquisition

Develops deep knowledge of market attractiveness, competitive landscape market analytics in the different markets

Captures Patient customer insights, segmentation and develops customized Patient value propositions across our Therapy portfolio

Identifies new growth opportunities and recommends product/process/service enhancements


**Must Haves**

BS/BA degree in marketing or economics

7+ years professional experience in Consumer Marketing space in client or in a creative marketing agency

Proven track record in driving demand in consumer or consumer healthcare environment

Hands on experience in design and development of Online and Offline consumer marketing toolkits

Good understanding of Digital / Social marketing principals

Experience in Brand equity and Brand development activities

2+ years of leadership experience, ideally with a heterogenous and distributed team

A flexible individual feeling at ease in different cultures and situations

Solid experience in a large corporate environment with a significant matrix culture

Ability to build interdependent partnerships that cooperate across functions and geographies

Proven track record of working well with sales management and other relevant personnel

Fluency in English written and spoken

Excellent IT skills with experience of Microsoft Word/Outlook/Excel/PowerPoint

Strong written and verbal communication and presentation skills

Strong interpersonal and influencing skills and an ability to lead and bring people along towards the Diabetes strategy

High energy individual that brings enthusiasm and passion into the working environment.

**Nice to Haves**

MBA and / or additional Marketing related post-graduate degree

Any other European language

**Contract type**

We offer a temporary position (12 months) to cover a maternity leave

Your Answer

Is this the position you were waiting for? Then please apply, in English, directly via the apply button!

_At Medtronic, you will find a diverse team of innovators who bring their unique backgrounds and their individual life experiences to work every day. We work hard to cultivate a workforce that reflects our patients and partners, we believe its the only way to drive healthcare forward. We want to attract a diverse workforce, regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by state or local law. Join us, and bring the power of your point of view to our culture of collaboration and innovation. It is through strong diversity, inclusion and engagement that we can remain a leader in medical technology and solutions. And by embracing everything you have to offer your unique perspectives, talents and contributions we can live up to the promise of our Mission._

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


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Posted: 2021-09-14 Expires: 2021-12-20
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Customer Marketing Manager Diabetes EMEA (maternity leave cover)

Madrid, IA 50156

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